Scaling a Marketing Campaign

Problem

A financial services podcast had an existing social media campaign in motion, but it lacked structure, direction, and measurable strategy. Messaging was inconsistent, channels were underutilized, and audience engagement was stagnant.

Action

I stepped in to build a cohesive strategic foundation. This included developing a full branding and messaging framework, establishing clear content pillars, and setting up an organized social media presence. I also developed and launched an email marketing program to support listener engagement and retention.

REsult

With a clear strategy and consistent execution, podcast downloads doubled within a short time. The team gained a streamlined marketing workflow and a sustainable plan for long-term growth.

About My Portfolio

This portfolio offers an overview of the projects and initiatives that have shaped my work as a project manager. To protect confidentiality, some information has been generalized.

The examples included here demonstrate my approach to communication, structure, risk awareness, and delivery.

Thanks for taking the time to explore my work.